Sunday, January 17, 2010

Shiseido to Buy Bare Escentuals

Bare Minerals, the makeup that's like a household name of make up in the U.S., may soon turn up in Asian make up counters after its parent company, Bare Escentuals (BARE) agreed to be bought by Japan's leading make up company, Shiseido.

Shiseido will buy Bare Escentuals in an all-cash deal worth US$1.7 billion! The company has already made agreements with CEO Leslie Blodgett and Berkshire Partners LLC to buy all their stakes in the company.

This deal will benefit both lines as the deal will help Bare Escentuals to tap into the rich and growing markets in Asia such as China. While for Shiseido, it'll allow them to gain abetter foothold in America.

Doesn't matter much to me because I can get both brands easily here in Singapore, but perhaps Bare Minerals maybe cheaper next time. . .

Information from

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