Tuesday, December 29, 2009
- Teens and twentysomethings prefer to shop at department stores (mostly shops such as Lumine, Marui and Parco).
- Thirtysomethings prefer to shop online such as Rakuten
-All agree that their number one source of information about fashion was fashion magazines followed by television.
- The number fashion brand was Nolley's, a Japanese fashion store.
- Twentysomethings and thirtysomethings preferred foreign high-end brands such as Louis Vuitton and Coach.
- The teens on the otherhand favoured Forever21.
-All agreed that their most favourite recent purchase was a one-piece dress.
-The key decisions factors affecting their purchase was design, price and brand loyalty amongst all.
- The most influential people on their purchasing decisions for teens and twentysomethings are their family and friends.
- Thirtysomethings differed slightly for not only did family affecting their purchasing decisions, but TV stars also played a significant role.
Pretty interesting to see how much similarity there are in the groups despite how vastly different they may be, personally I can see my style eveolving to a more classic style with bits of fun thrown in here and there, after life's too serious not to have some fn once in a while right?
For more information you can take a look at the article itself, http://www.prurgent.com/2009-12-28/pressrelease70472.htm
Monday, December 21, 2009
Thursday, December 17, 2009
The end result! Sory for the blurry picture, the colour is much lighter than shown but it differs under different lighting..
Wednesday, December 16, 2009
Friday, December 11, 2009
Thursday, December 10, 2009
Wednesday, December 9, 2009
Tuesday, December 8, 2009
Met the Bf during the weekend and we did alittle shopping, okay more like I rampaged around buying the stuff I needed whilst the Bf tagged along behind, gently reminding me whenever I got distracted along the way.
We took a look at the newest mall to open, 313@Somerset. The place was really crowded despite the fact that half the shops hadn't opened yet and some shops still had construction going on in its interiors. The Bf and I checked out Uniqlo, and we had to fight through throngs of people to try and take a look at some of the items there.
We'll probably be back to dig deeper into their collection other times..... eventually.... I guess......
My favourite Goth dress, it was really comfortable and usually tube dresses tend to slip down for me, but this held up well throughout the entire time I was wearing it (which was like for an hr plus?...), the lace collar attached to the dress's zip by a chain was also an interesting touch....
Wednesday, December 2, 2009
Tuesday, November 24, 2009
“We felt it was very important to show a strong commitment to Japan by opening our own company here,” said Alexis Mourot, COO and GM of Christian Louboutin.
The company's Paris headquarters has been directly handlinga wholesale business in Japan for the past decade, and this operation will still run the same as before. In the past, Christian Louboutin's products were available at about 30 various points of sale around the country, but about two years ago, the company decided to trim their operations hence dropping the number till about 20.
The first store that will open under this joint partnership will be a shop-in-shop at a Matsuya department store in Ginza, Tokyo. The store will open in February, followed by the first free-standing Christian Louboutin store in Japan, also in Ginza district, due to open in summer. Current overall sales in Japan make up about 4 percent of total sales, but this number is expected to increase steadily in the next few years.
“Ginza is a very important area, and we have a good customer base here,” Mourot said. “Matsuya Ginza offered us a really prime location that we could not refuse.”
In celebration of this joint venture, the company held a private party and exhibition in Tokyo, they also displayed the products from the upcoming spring collection, shoes stored in the brand's archives and a portion of the designer's collaboration with film director, David Lynch titled "Fetish", which made its first trip to Japan.
Information from http://www.wwd.com/footwear-news/shop-talk-nike-hits-tokyolouboutin-in-japan-2378501?gnewsid=4a59ff905b3074059780345a0428a352
Monday, November 23, 2009
Saturday, November 21, 2009
- 10 Rules of Edgelista
- Edgelista's Best Buy
- Whose Bag is This?
- kei's Underwear Diary
Seven Senses of Edgelista
- Colors in Edgestyle
- Photo archive
- 4 Denim styles
- Kei X Jel'emets Solo
- Change the Girl
- High Private
- Edge Snaps in Tokyo
- My Mama Life
- 3 models on 2 hairs
Groove your Edge!
- Key 1: step
- Key 2: Chronicle
- Key 3: Relation
- Key 4: Culture
- Key 5: Money
- Key 6: Children
- Key 7: Business
- Key 8: eat
- Key 9: boy
- Key 10: body
- Key 11: Love
- Key 12: People
Abit early to judge it yet, we'll see how it is when its come out, but from the content listed out, it maybe more for the older Gals out there, those in the late teens to early and mid twenties even. I'm definitely waiting for it with bated breathe now after taking a look at their website, so I can't wait for it to be released late this month.
Btw, don't you just love the way the models are styled? Its such a refreshing change to see them dressed so casual and simple instead of their usual, overdone looks.