Thursday, December 17, 2009

Abercombie & Fitch Opens in Japan

Abercrombie & Fitch has finally reached Asia with its first store in Japan opening on December 15 in Tokyo. There were between 800 to 1200 people patiently waiting outside the swanky new twelve storey Ginza Abercrombie shop when its doors finally opened. What awited them on the inside were Abercrombie & Fitch's American style casual wear along with plenty of hunky topless models wandering round the store to serve as eyecandy.

The first customers in line at the Ginza store were rewarded with giant Abercrombie posters (measurements are bout 6' X 2' or 180cm X 65cm) featuring a topless guy on both sides with the words "Ginza" and "FIERCE" on it.

In the days leading up to the opening, the Abercrombie Japanese staff were busy distributing A&F posters in the Omotesando area to promote the store. Omotesando and Shinjuku have been mentioned as possible areas to open more Abercrombie shops in the coming future.

For a long time now, retail and fashion experts have been arguing about how successful Abercrombie & Fitch will be in Japan especially considering that there are brands such as H&M, Zara and other foreign fashion brands to compete with. But for now, considering the kind of welcome they had at their opening, its clear that they're having a positive leap ahead, but only time will tell if they'll survive.

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