Tuesday, December 8, 2009

Uniqlo's Biggest Fashion Show (outside of Japan...of course)

Uniqlo's largest ever fashion show to date and it was done to not only to showcase Uniqlo's spring/summer 2010 collection, but to also mark the opening of Uniqlo's largest store in Southeast Asia -- a 17,00 square feet mega store at the newest mall in Orchard Road, 313@Somerset.

Well-known for its line of affordable casual trendy wear, there's now about 800 stores worldwide with the 313@Somerset outlet being the largest in Southeast Asia. According to official sources, Uniqlo plans to open 8 more stores in Singapore within the next 3 years.

"We are very heartened by the positive response that UNIQLO has received since entering the Southeast Asian market this year. This has definitely been a great indication of the demand for quality and innovative apparel at affordable prices," said Mr Satoshi Onoguchi, Co-Managing Director for UNIQLO Singapore to CNNGo.

The 313@Somerset outlet will have a few exclusives, namely the Jil Sander collection as well as a limited edition collection by cult designer, Kiminori Morishita. This will also be a first experience for the cult designer who has never collaborated with the Japanese casual wear label before.

There was so much hype about the store that a queue of 200 people formed outside even beofre the official opening time of the day of the launch. Most were there for the opening specials such as Uniqlo brand jeans going for as low as $19.90 a pair. To cope with the crowd, a larger number of cashier points has been set up during the promotionalpahse in order to quicken transactions. According to Uniqlo, the response from the crowds have been so overwhelming that stocks for the opening special items are running low, so it'll be hard to get your hands on the specials by now.

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