Monday, November 23, 2009

Tsubasa Masuwaka & Koji Collaboration 3

Boards and display holders for the Dolly Wink products

Clockwise from top left:
Quick-drying, smudge resistant black liquid eyeliner
Soft core pencil eyeliner in black and brown
Portable storage for fake lashes
Easy-to-use eyelash glue

Walking along Shibuya right now, you'll be bombarded with images of one very famous, very blonde Japanese gal on a number of signboards and billboards. Of course only Japan's top gal model and gyaru mama, Tsubasa Masuwaka, can achieve such hype and publicity. Not surprising since she's constantly running around with several projects up her sleeves at any one time.

The advertisements this time are for her collaboration with cosmetics brand Koji, to promote her "Dolly Wink" eyelash and makeup collection. Other the fake lashes for both upper and lower lids which she's helped to create, the line also includes various makeup products to further emphasis one's eyes and to aid in attaining the collection's goal of becoming "adult cute", which is the main concept of Tsubasa's Dolly Wink collection.

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