Following the footsteps of retail chains Forever 21 and H&M, Karl Lagerfeld has decided to launch Chanel's first-ever in-house magazine. Its named 31 Rue Cambon, after the oldest and first ever Chanel boutique in the world.
They've decided to bring the big guns out and have hired Purple magazine's Oliver Zaham. As Zahm has explained, "this is the first issue of 31 Rue Cambon, the first Chanel magazine which I have art directed and designed for Karl Lagerfeld, to be distributed worldwide in all Chanel stores."
Considering its Zahm whose the art director, we can pretty much expect glossy and artistic pictures in the magazine. No news if the magazine would be sold in any stores outside of the Chanel boutiques, but moi is hoping very very much to be able to get it...
Information and images from http://thefashpack.onsugar.com/