Thursday, October 29, 2009

Nike Flagship Store to Open in November

Despite many luxury brands taking a hard punch from Japan's falling economy, Nike Japan recently announced their plans to open a large store in Omotesando Dori on November 14th in trendy Harajuku.
The "Nike Flagship Harajuku" will be three stories tall and take up a large floor space of about 10,265 square feet. Interior design on the store is being handled by Katayama Masamichi and word on the street is that there'll be walls made out of the soles of Nike sneakers.

The first floor of the building will be for running gear and various other Nike branded items. The second floor will feature Nike Sportswear (NSW) and a "NIKEiD STUDIO" where customers will be able to customise their very own shoes and bags. Limited edition items that are exclusive to the new Nike Flagship Harajuku store will also be stocked on the second floor. The third floor is the "Nike Bootroom" which will specialize in soccer equipment, uniforms and gear as well as being able to customise your own cleats and logo embroidery. This Harajuku store will be the only shop other then London to have a "Nike Bootroom".

There'll be a number of limited edition items for sale during the opening period which includes a special collaboration with eleven athletes. The lineup of athletes include Nihon Ham Fighters pitcher, Darvish Yu, track & field star, Tamesue Dai and Japanese celebrity/marathon runner Yasuda Misako. The store also has plans to create and release limited edition goods and special Nike sneakers and other models on an ongoing basis.

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